Obsess over customers

We prioritize and make decisions based on what is valuable for our customers.

Invent and simplify

Innovate, but always find ways to simplify. Be externally aware, look for new ideas from everywhere. As we do new things, we accept that we may be misunderstood for long periods.

Think big

Thinking small is a self-fulfilling prophecy. We strive to create and communicate a bold direction that inspires results.

Act fast

Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk-taking.

Deliver results

Focus on the key inputs for our business and deliver them with the right quality and in a timely fashion.